I went to the grocery store today for a few quick items. As I strolled through to the bread isle, there they were. Delicious looking crisp French Crullers. I decided one of them would have to end up in my shopping basket. As I got to the car I put it in drive and pulled out the donut. Chomp, chomp...into my mouth it went. It was good. Sweet, dough-ie, and pastry-like. However, it wasn't out of this world. Then a thought hit me.
Was it really the fact that the donut was good or was it the fact that the memory attached to the donut was a good one that makes me continually choose this donut option?