Last night I had a late night craving for something sweet. I reached for some yummy Reese's Peanut Butter Puffs cereal. To my dismay there was barely a
So I pondered upon the fetish some people have about getting "NAME" brand stuff. First I thought about how powerful having a brand can be that it makes people pay more for the product just because of the name. Second I thought of how much we in the USA allow brands to determine our class in life.
If the choice was identical in price and you could choose a pair of no name jeans or ones with let's say a Louis Vuitton label (assuming branding still held its value), which would you choose? I would certainly choose the Louis pair. But of course the price tag for those different jeans varies tremendously, mostly because of the name. Let's face it when it comes to dungarees they're made of pretty much the same thing.
When I go to the store, I always go for the least expensive food item. I don't care who makes it. It has always been my thought that they come from the same plant or factory and then the item just gets a different label put on the container. Last night when I ate the cereal and saw the evidence with my own eyes it amused me to think about how we put so much clout on branding. However, when money no longer becomes an issue I will have no problem paying for the brand (especially when it comes to clothes and such). But as a matter of life or death, I really don't think there's a difference or that it should matter.
I wonder what the prevelant thinkin gof society is on this subject. Thoughts?